SMPS NY & SAME NJ Post Present: Marketing Beyond Proposals
Presented Virtually June 16th
More Info and registration - https://smpsny.123signup.com/event/details/rpxmr
9:00-10:30 am Tuesday, June 16th
9:00 – 9:10: Introduction
9:10 - 10:10: Program presentation
10:10 – 10:25: Q&A; Group discussion
10:25 – 10:30: Closing remarks
10:30 – 12:00: 1-on-1 coaching sessions (15-minute slots, advance sign-up required)
Virtual Meeting - Session will be recorded and available to registered attendees. A Zoom link will be provided to attendees shortly before the event.
SMPS-NY/AIA/SAME Member, pre-registered: $40
Non-member, pre-registered: $75
Registration closes June 15th
Those of us who take a disciplined, structured approach to proposal development know what it takes to prepare a coherent submittal to the client. What if we took a similarly strategic approach to our marketing efforts as a whole? If your marketing team’s only responsibility is proposals, you’re missing out on everything else that goes into winning profitable, interesting, important projects for clients you can’t wait to work with. Here you’ll learn what your marketing-savvy competitors are doing to know what opportunities are coming up, get in front of key clients before the procurement process begins, and spread the word about their capabilities to an audience that matters (not just anyone who’ll listen).
If you’re ready to feel more in control of your marketing efforts, more intentional with your decision making, and less reactive to market changes, this program is for you. Our speakers will share industry best practices based on the SMPS Domains of Practice, as well as examples from their careers in the AEC industry.
This event is being offered jointly with the Society of Marketing Professional Services New York Chapter.
After attending this presentation, participants will be able to:
1. Identify the critical elements of and steps for preparing an implementable marketing plan
2. Understand how their firm can promote and position itself in today’s ultra-competitive business environment
3. Implement cost-effective promotional strategies and tactics, even with limited staff and financial resources
4. Explore basic internal systems, processes, and data management tools to keep marketing efforts organized and well-informed.
Kristy Cerullo - Marketing Manager, First Environment, Inc.
Kristy is an all-in-one marketer with ten years of experience supporting both small and large businesses with marketing strategy, proposal management, and communications. As marketing manager for First Environment, a 50-person SDVOSB, she tracks long and short-term goals across the firm’s eight sectors which operate nationwide. On any given day this looks like attending business development soirees, planning corporate events, writing blog content, and bargaining with technical staff to get fewer words on their PowerPoint slide decks. She also led the firm’s website redesign, spearheaded its social media presence, instituted a Shipley Proposal Process for capture management, and conducts annual strategic marketing planning. Kristy serves on the Board of Directors for SMPS-NY, served as Communications Director on SAME’s New Jersey Post board, and is a current MBA student at Caldwell University in New Jersey.
Jeffrey Taub, FSMPS, CPSM - Vice President for Corporate Marketing, AKRF
Jeffrey directs business development strategy, brand visibility, and publicity programs for AKRF, the 350-person consulting firm. Jeffrey is a National Fellow of the Society for Marketing Professional Services and a Certified Professional Services Marketer, and volunteers for multiple chapter and regional SMPS committees. He has written numerous articles on marketing and business issues for industry publications, and earned a BA in English from Yeshiva University in New York City.