Webinar: Captivating Capabilities Statements: How to Differentiate Yourself and Get Noticed
Date: Thursday, September 26, 2019
Time: 1:00 PM Eastern Standard Time
Duration: 1 hour
Register for this webinar
Brought to you by SAME Small Business COI Steering Committee
The Capability Statement is one of the most important selling tools for any business working in the federal sector. Your government customer will ask for a Cap Statement and contracting officers use it in the contracting process - so it is essential to understand what the Government looks for. More importantly though, you need to know how your company's CAP statement can stand out from the crowd and give clarity to your marketing message. With the government's new fiscal year starting on October 1 and SAME's Small Business Conference rapidly approaching, now is the perfect time to update and refine your company's capability statement. Participate in this webinar and learn how you can take your CAP statement from good to great with tips on:
" Essential elements in a CAP statement
" How to best organize information
" Writing differentiators that resonate
" Learn how to use your Cap Statement as part of your marketing strategy
Real-world samples will be used.
Moderator: Beau DeBoer, Staff Archaeologist, Cultural Resource Analysts, Inc.
Vice Chair, Education & Training, Small Business COI Steering Committee
Speaker: Jackie Santisteban, Government Sales Advisors
About the Speaker: Jackie Santisteban is President and Senior Consultant of Government Sales Advisors. She specializes in helping businesses of all sizes establish and grow the DOD market segment for their product or service. With over 20 years of DoD sales and marketing experience, as well as 23 years as a Naval Officer both active and reserve, Ms Santisteban has directed over 80 companies successfully manage the transition into the DoD market. She develops and implements sales and marketing plans, trains client sales teams, uncovers opportunities, and assists her clients in winning incremental government business.